Top 5 Fashion Games in South America Q4 2021 Performance

In the fourth quarter of 2021, the top five fashion games on a unified platform in South America demonstrated varied performance in terms of downloads, revenue, and active users. The data from Sensor Tower provides insights into the trends for each game, showcasing their popularity and engagement.

Makeup Master - Fashion Girl by Tap Q Games saw significant fluctuations in weekly downloads, starting with 350 in early November and peaking at approximately 1.38M in the first week of December. The game maintained a high level of weekly active users, reaching around 1.68M in early December before stabilizing at about 1.14M by the end of the month.

Hair Challenge from Rollic Games experienced a steady increase in weekly revenue, peaking at $71 in late November. The game’s weekly downloads were relatively stable, fluctuating between 288K and 468K throughout the quarter. Weekly active users remained robust, starting at 1.38M and ending the quarter at around 1.37M.

Makeup Artist: Makeup Games by Beauty salon Studio saw a notable decline in weekly revenue, starting at $1.4K in late September and dropping to $253 by the end of December. Weekly downloads were highest in late September at 551K, with a dip to around 164K in mid-December, before rising again to 243K by the end of the month. The game’s weekly active users also declined from 1.14M in late September to 536K by the end of December.

YOYO Doll: Girl Dress Up Games by Beijing Sanyi Mutual Entertainment Technology Development Co., Ltd. showed a modest weekly revenue trend, peaking at $105 in late November. Weekly downloads varied significantly, from 130K in early November to about 380K in late November. The game's weekly active users increased from 272K in late September to a peak of 824K in late November, before settling at around 622K in late December.

Project Makeover by Magic Tavern, Inc. maintained a strong weekly revenue, consistently around $50K throughout the quarter, peaking at $53K at the end of December. The game’s weekly downloads saw a significant rise, starting at 187K in late September and reaching 465K by the end of December. Weekly active users followed a similar trend, increasing from 853K in late September to approximately 915K by the end of December.

These insights into the performance of the top fashion games in South America during Q4 2021 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.